Blooming
AFTER PREGNANCY, Women are having a new identity as mothers and experiencing complicated emotions through SOME particular phaseS. My team and I want to embrace the journey of motherhood using editorial photography.
Category
Creative Direction
Type
Collaborative Project
Project Outcome
Editorial Photography, Poetry
Year
2021
Organiser
Utterly Me Magazine
The Journey of Motherhood is a part of art submission for Utterly Me Magazine Issue J: Journey in 2021 (unpublished).
This project aimed to depict the emotional journey of motherhood through visual art. I interviewed real mothers about their experiences raising children and their personal growth. We focused on capturing the raw, honest emotions mothers undergo as they nurture their children, portrayed through analogies with fruits symbolising the child and flowers symbolising the mother's development.
The result was an editorial photoshoot conveying these themes. Through visually impactful images paired with real motherhood stories, the project hoped to resonate with mothers, validate their experiences, and encourage them to embrace their identity. Ultimately, it explored the nuances of motherhood in an authentic, thought-provoking manner.
A tiny soul was blown inside of her.
As she was reaching her outermost skin of hope,
she started to dream about beautiful things,
stimulating them into a new season of a-frame-full-of-flowers spring.
By learning through the growth of her well-being, she too tries to maintain her sanity.
Read the full poetry here.
Credits
Creative Direction
Danu Izra Mahendra, Dorothea Laras, Putri Nadhira, Tika Pratiwi Sufyan
Photography & Photo Editing
Danu Izra Mahendra
Talent
Arvisista
Styling & Photo Direction
Putri Nadhira
Graphic Design
Dorothea Laras, Putri Nadhira
Writing
Tika Pratiwi Sufyan